Analysis preview

After a brand sign-up, you see the screens below in the dashboard right away. Here we show only their layout and items; the figures are visible to signed-up brands only.

Seongsu map and five zones

Zones A–E, grouped from 17 Seoul trade areas, are colored on the map, with subway stations and competing stores in your business type marked as dots. Each zone has a card of key figures.

What it helps you decidePick candidate zones at a glance.

Seongsu market analysisSample screen
ZoneEst. sales, your typeFoot trafficScore
ASeongsu Station
BYeonmujang-gil & Cafe Street
CSeoul Forest & Atelier-gil
DTtukseom Station
EEast Seongsu-2-ga (factory district)
Figures shown after sign-up

Estimated sales by business type

For each zone, see quarterly estimated sales and sales per store by business type, and sales by gender, age, day of week and time of day. These are estimates based on card payments and other data, not actual sales.

What it helps you decideLearn where your business type sells and who buys.

Quarterly estimated sales by typeSample screen
  • Cafe & dessert
  • Restaurant
  • Beauty
  • Fashion & accessories
  • Lifestyle

Share of sales by age

  • 10s
  • 20s
  • 30s
  • 40s
  • 50s
  • 60+
Figures shown after sign-up

Foot traffic and subway boardings

Street-level foot traffic, worker and resident population for each zone, together with monthly boardings at Seongsu, Ttukseom and Seoul Forest stations.

What it helps you decideGauge whether a zone runs on weekday workers or weekend visitors.

Population and subwaySample screen
  • Foot traffic
  • Workers
  • Residents
  • SeongsuMonthly boardings
  • TtukseomMonthly boardings
  • Seoul ForestMonthly boardings
Figures shown after sign-up

Stores, openings, closings and competition

See the number of stores by business type, openings and closings, franchise share and the area change index, and find stores in your business type on the map among about 9,000 Seongsu premises in the Small Enterprise and Market Service data.

What it helps you decideSee whether a zone is already crowded or has space opening up.

Stores and competitionSample screen
  • Stores
  • Openings
  • Closings
  • Franchise share
  • Area change index
Figures shown after sign-up

Recommended zones for your business type

Six factors are scaled 0–1 by comparing zones and averaged with the weights below. Expand each factor to see the numbers that went in. Factors without data are left out, and if data is too thin no score is given. The customer-fit factor is added once you leave your main customer ages in a consultation request.

What it helps you decideExplain the order of candidate zones, and why, to your team.

Recommended zone scoreSample screen
  • Demand25%
  • Foot traffic20%
  • Customer fit15%
  • Growth15%
  • Competition headroom15%
  • Cost10%

Score by zone

  • A
  • B
  • C
  • D
  • E
Figures shown after sign-up

Rent asking prices and what to check before opening

Where the operator has confirmed rent or sale asking prices, they appear with their source; other zones show “No data”. Exact terms are covered in a consultation. What to check when you view a space is listed for your business type, store format and space conditions.

What it helps you decideHave every question ready before you sign.

What to check before openingSample screen
Ground-floor rent, asking

Lease terms

  • Whether the area is the exclusive floor area (it differs from supply or contract area)To be checked
  • Separate the headline rent from the real cost (maintenance fees, rent-free months, deposit)To be checked
  • Whether key money appliesTo be checked
  • Items for your business type, store format and space conditions
Figures shown after sign-up

Stuck while reviewing? Request a consultation

The dashboard has consultation buttons throughout. Leave your opening plan, main customers and must-have space conditions, and after review we contact you when we judge a consultation is needed. We may not be able to contact you right away.

Sources: Seoul Commercial District Analysis Service (Seoul Open Data Plaza) and Small Enterprise and Market Service store (commercial district) information. KOGL Type 1. All data is for reference and does not guarantee a store's results or sales. Market analysis and rent information are not appraisals or brokerage.